An increasing number of young people are turning to private tutoring on love and relationships. A keyword search for "consultancy on love" or "relationship coaching" throws up over 120 companies, some with over 70,000 subscribers.
They tend to cluster around university campuses and teach classes on how to be attractive, how to have a long-term relationship, and how to be humorous.
The costs vary vastly depending on the course, from W200,000 to W2 million. Instructors give women advice like giving short answers to questions asked by men they meet for the first time to spike their curiosity (US$1=W1,142).
University student Han Su-jeong (26) gets one-on-one lessons from a "love consultant" once a week. When he returned to university last year after completing his military service, Han failed in every relationship attempt he made. Trying to find out how to find a girlfriend online, he came across a post on one-on-one tutoring.
His three-month program includes theory and practical experience and consists of 15 sessions at a price of W1.8 million.
Han is learning how to respond in various different situations. "It seems ridiculous having to learn about this from someone else, but this was a serious issue for me," he admits. "I thought if I learn from experts, my chance of succeeding in love would increase."
Many taking such classes are students or young professionals who want to win back the hearts of their ex-lovers. In universities themselves, elective courses about love and relationships are extremely popular.
Jung Soon-hwa, a professor at Korea University, said, "The fact that many people are trying to 'learn' how to be in a relationship means that more and more people feel anxious about interpersonal relationships. Many young people want solace from a girlfriend or boyfriend at a time when traditional families are no longer strong."