Five Kia fleets earn J.D. Power’s IQS segment awards.
By Anna Kim
J.D. Power’s 2017 Initial Quality Study (IQS) has recognized Kia Motors as the highest-ranking nameplate in the United States for the second consecutive year. This year the Kia Soul (Compact Multi-Purpose Vehicle), Forte (Compact Car), Cadenza (Large Car), Niro (Small SUV), and Sorento (Midsize SUV) topped their respective categories.
According to Kia Motors and J.D. Power, in this year’s study, quality improved across seven of the eight categories measured with 27 of the 33 brands in the study improving their quality compared with 2016. Some of the study’s key findings were: technology improvements, early warning bells for autonomous technology, and that domestic brands continue to show improvement
Kia improved 11 points as owners reported fewer issues with their Kia vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.A. To be specific, Kia’s improvement to 72 problems per 100 vehicles has marked the best nameplate performance within the last 20 years of the study. There have been no other vehicles ranked highest in overall initial quality two years in a row since the study’s inception in 1987. Simply put, Kia’s championship has rewritten history in the auto industry.
The Initial Quality Study continues to demonstrate the consequence of automakers responding to consumer feedback with regard to vehicle quality.
“Automotive manufacturers are responding to consumer feedback and producing vehicles of the highest quality,” said Dave Sargent, vice president of global automotive at J.D. Power, in a press release. “The industry has improved significantly in the past three years. Today’s vehicles have more things that could go wrong, but fewer things that actually do go wrong.”
Mr. Sargent added, “Any automaker that stands still will quickly start to fall behind. For consumers, the great news is that significant improvements are occurring in all model segments, meaning that you don’t have to spend a lot of money to get a quality vehicle.”
The annual report analyzed responses from 77,415 respondents with regards to 243 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality problem symptoms reported by vehicle owners.
Now Kia Motors is unbeatable and its craftsmanship is unstoppable.
“When Kia beat out the entire industry in last year’s J.D. Power Initial Quality Study many people wondered if we could maintain such a lofty position. Today, the answer is loud and clear as Kia owns the top spot for the second straight year with more 2017 segment award winners than any other nameplate,” said Michael Sprague, chief operating officer and EVP at Kia Motors America, in a press release. “Our back-to-back chart-topping IQS performances reconfirm Kia’s status as today’s world-class automaker and reflect the exacting standards and craftsmanship our team members instill into every car, crossover and SUV Kia builds.”
The second-generation Cadenza boasts a stronger body structure and powertrain enhancements along with a more engaging driving experience than before.
Visual enhancements to the 2017 Forte add even more sophistication to its European sport-sedan styling.
The 2018 Kia Sorento, built at Kia’s U.S. manufacturing plant in West Point, Georgia, enters its third model year as a carry-over.
KIA Motors Manufacturing Georgia.