BTS is at the Grammy Awards as first K-Pop presenter and nominee.
By Anna Kim
BTS once said that getting a Grammy was just a dream. Their dream was not a dream, because their longing turned to reality! This past Sunday music lovers watched BTS, who presented at the 2019 Grammy Awards in LA on CBS in addition to being nominated for one of the coveted gramophone trophies. BTS was a nominee in the category for best recording package with their, “Love Yourself: Tear,” album. BTS’s achievement marked the first time a K-Pop group has ever been a Grammy nominee and fulfilled a wish member Suga had had since the septet made their debut in the United States.
Their millions of fan, alias The ARMY, were disappointed to learn that the stars were only nominated for Best Recording Package, which is basically a nomination recognizing their album, “Love Yourself: Tear.” However, BTS' Army was still ripe with excitement. To say the ARMY is excited about the BTS presenting gig would be an understatement. One fan tweeted stating, “I’m tremendously proud of them. They are changing the industry of music.”
BTS was not the only group present on the show. The Recording Academy announced the first official list of presenters for the 61st annual awards show on Feb. 7th. It included Grammy nominees Jelsea Ballerni, Luke Combs and Charlie Wilson, as well as Alessia Cara, Super Bowl LIII MVP Julian Edelman, Even, John Mayer, Bob Newhart, Smokey Robinson, Swizz Beatz, and Meghan Trainor.
The Grammys, hosted by Alicia Keys, was broadcasted live and performers included Camila Cabello, Cardi B, Brandi Carlile, Miley Cyrus, Dan + Shay, H.E.R., Post Malone with the Red Hot Chili Peppers, Shwan Mednes, Janelle Monae, and Kacey Musgraves. AEC Enrlich Ventures produced the show for the Recording Academy. Taylor Swift was up for one award, best pop vocal album, for, “Reputation,” and Maroon 5 for best pop duo-group performance for, “Girls Like You,” with Cardi B.
BTS has continued to win the hearts of both K-Pop fans and music critics alike with many comparing the pandemonium surrounding them to Beatlemania in the 1960s. BTS has made the big time in the K-Pop scene and has taken on the world by appearing on the front cover of Time Magazine for the publication’s Next Generational Leaders edition. BTS also was invited to attend the launch of UNICEF’s new project called Generation Unlimited, which took place on the 24th of September at the UN, a day before the general assembly kicked off. This was the first time that a K-Pop band has been invited to the UN General Assembly. Moreover, BTS delivered a three-minute speech for the assembly’s regular session at the UN Headquarter in New York. Group leader RM made a heart-wrenching speech stating, “I’ve made many and plenty mistakes in my life. I have many faults, and I have many more fears, but I’m going to embrace myself as hard as I can, and I’m starting to love myself gradually, but little by little. What is your name? Speak for yourself.”
It was reported that BTS brought the US $3.63 billion to the Korean economy each year and that one in every thirteen foreigners who visit Korea do so because of them. The “BTS Effect” was termed by various news outlets. They used it whenever companies profited from BTS’ influence, such as when the banking firm KB installment savings accounts increased six times compared to the prior year after signing a contract with BTS.
Like The Beatles and One Direction before them, BTS serves up a mania-including mix of heartthrob good looks and ear-worm choruses, alongside dance moves in the vein of New Kids on the Black and NSYNC. Indeed, it’s a rare moment of downtime for the amazing boys. Their schedule might seem daunting, but it’s an encouraging sign of what’s to come. Suga, a member of BTS, says, “I’m just throwing it out there. But maybe we could perform at the Super Bowl someday.”