Boy band Bangtan Boys, also known as BTS, held concerts in Seoul on Saturday and Sunday.
The concerts celebrated the release of their new album and marked the beginning of their world tour. More than 90,000 fans watched the concerts.
They are set to embark on a world tour visiting 16 cities around the world until February next year.
At Sunday's show, fans greeted the members of the band as they started singing their new song, "Idol."
Among them, many were ardent fans from overseas who didn't mind paying exorbitant prices, simply to get a chance to catch a glimpse of their idols.
One Japanese fan said she paid W300,000 for a ticket plus W500,000 for a flight and hotel room (US$1=W1,119). Prices for one of the best seats were, in fact, about W110,000.
BTS sang nearly 30 songs at the concert. In particular, fans went crazy over "Fake Love," which debuted on the U.S. Billboard chart in May.
Criticts is saying that BTS are eroding Western perceptions of Asian men as weak and effeminate and becoming poster boys even among white girls.
South Africa's the Dailyvox wrote BTS "is reimagining masculinity -- and it's about way more than how they dress. Their growing popularity means that they are creating new standards of how to be a man."
Shawn Wong at the University of Washington surveyed the attitudes of U.S. students toward Asian men in the 1990s and found that most equated Asian men with the terms "nerdy" and "wishy-washy."
But now, according to recent postings on the American aggregator website Reddit, the words "attractive" and "new hero" are associated with Asian men.
Hormone-packed masculinity is gradually being replaced by emotional openness and sensitivity even in Hollywood, and it is here that Asian males are becoming more attractive.
Once Asian male stereotypes were largely divided into comical characters like Psy or inadvertently comical martial artists like Bruce Lee. "Asian musicians are changing the game. The remarkable thing about them is not only do they embrace Asian masculinity, they also subvert Western notions of toxic masculinity," Dailyvox wrote.
Whatever the truth of such pop sociology, the band's style has stolen the hearts of teens and young adults around the world. Their skin tones have been described as "glowing" while American fashion magazines have created columns dedicated to emulating the fashion styles of the boy band.
Members of Bangtan Boys perform on stage at a stadium in Seoul on Sunday. /Courtesy of Big Hit Entertainment.