Some 13.6 million foreign tourists visited Seoul last year, an all-time high. Their total spending in the capital last year was estimated at W26.7 trillion, nearly equal to the Seoul Metropolitan Government's own budget of W27.5 trillion (US$1=W1,168).
The city government has set a goal to attract 17 million foreign tourists this year.
One plan is to take advantage of publicity for the Pyeongchang Winter Olympics next year.
The city will set up a countdown to the 2018 Winter Olympics in Seoul Plaza on Feb. 8 and run a joint marketing campaign in collaboration with Gyeonggi and Gangwon provincial governments.
In October, 100 days from the start of the games, the city will exhibit replicas of major Olympic venues in Seoul Plaza or Gwanghwamun Plaza. And in December, it will host events like a K-pop concert and a snowboarding competition.
The city will also open temporary tourist information booths at the major railway stations, where trains for Pyeongchang leave. It will also issue special tourist passes to major destinations in Seoul and Pyeongchang until October.
The city will also make efforts to attract individual Chinese travelers rather than big tour groups. It will post travelogues on popular Chinese social media like Weibo and Baidu.
From May, the city will invite Chinese power bloggers to Seoul to carry out a viral marketing campaign.