Foreigners from different part of the world are curious about different things about Korea, a report on search terms by the Korea Tourism Organization suggests.
The KTO looked at major search engines in eight language groups over the last year, including Google for English and German, Baidu for Chinese, and Yahoo for Japanese.
It found that kimchi was the most searched Korea-related keyword in the English- and German-speaking world, the demilitarized zone and trendy Sinchon in Seoul on Chinese sites, and K-pop in Japanese search engines.
Korean TV dramas and Seoul were other popular searched keywords in the English-speaking world, and K-pop, Korean dramas and Korean language were popular in Japan.
In simplified Chinese, which is used in mainland China, Sinchon, the Cheonggye Stream and Seoul N-Tower were most searched. While in traditional Chinese, which is used in Hong Kong and Taiwan, Busan and Seoul were searched a lot.
German tourists seem to be mainly interested in Korean food, as kimchi and bibimbap were searched the most, while on French and Spanish sites taekwondo and K-pop were popular.